Another Fancy Food Show under our now-loosened belts! What a great show it was this year as we sampled our way up and down the aisles of the Javits Center.
Terrific new products and established brands alike introduced exciting new flavors and products that take indulgence to a whole new level or, alternatively, are delicious, flavor-packed, healthy eating options.
One thing we heard and saw repeatedly is that brands seeking to stand out need to bring more than good taste and clever packaging to the table. Smart food companies must bring value and provide education and services that enable their accounts to better present and sell their goods and services.
Suji Park, of Suji’s Korean Cuisine, offers an excellent example of this way of doing business. Speaking at the Fancy Food Show’s educational program Getting Started in Foodservice, Suji explained that with one large customer they service, instead of just providing product for their hot bar, they partnered with them to be their Asian Category Partner. Providing educational services, weighing in on selections and offering expertise in the category, her company is more valuable than simply a supplier. Definitely a lesson to be learned here.
Organic offerings, gluten-free labeling and clean labels are driving growth across many categories, and the power of these designations are clearly impacting the industry. Additionally, by answering consumer needs, meals, entrees and specialty foods that are fast and easy to prepare are helping feed working families with more “home cooked” flavor than ever before.
It’s an exciting time to be in the food industry. MoJJo is delighted to be part of it.