A “freshening up” for an iconic brand

We love that Weight Watchers has rebranded to Wellness Wins. The company’s whole history has been about losing weight in a common-sense, livable way. This feels like an evolution for the brand, bringing a fresh newness to it, without losing sight of its history and mission. Looking forward to seeing the new tech tools they are introducing to keep pace with today’s lifestyles. Way to go, WW!

Julia