Driving the Conversation on Issues of Aging

JASA, (The Jewish Association Serving the Aging), is one of New York’s foremost agencies serving the needs of more than 43,000 seniors, but as one board member put it, “We are one of the city’s best-kept secrets.” MoJJo set out to change all that.

For the past two and a half years, through a multi-tiered, local and national approach, MoJJo has successfully and rightfully positioned the agency as an authority and key player on issues that impact New York’s older population.

Tapping the expertise of JASA’s legal team, social workers, caregivers, service providers and volunteers, MoJJo has garnered multiple stories in New York’s key opinion-driving outlets, and high profile national media, including a recent Associated Press story that garnered over 400 million impressions.

MoJJo’s work with JASA has elevated the profile of the agency and given its leadership a voice on relevant issues that impact the seniors they serve and supported its relationships with government and donor organizations.