When Carpet One Floor & Home, the largest co-operative in North America, wanted to showcase their exclusive brands “Relax…it’s Lees®, Tigressa® and Resista® Softstyle, they turned to MoJJo for help, as MoJJo had been building strong relationships in the blogger community for Carpet One for years.
Zeroing in on a stain-free-forever theme in keeping with Relax…it’s Lees’ no-exclusion, stain-free promise, MoJJo identified micro-influencers whose messy professions and lifestyle challenges would be a perfect fit for the brand AND whose deep engagement with their followers would assure strong messaging and brand interaction for Carpet One.
A messy crafter, furniture restoration DIY’er, a gardener, recipe developer and a farmer/homesteader told their “stainstory” and got to test-drive a new made-for-their specs bound carpet, eliciting their rave reviews.
Simultaneously, MoJJo partnered with six noted home décor bloggers to promote room makeovers that showcased the company’s signature brands, emphasizing color, texture, stain-resistance, and softness. Blogs in the 2018 campaign include: MyRepurposed Life (guest room), H20Bungalow (beach home bedroom, ski home foyer) Simply Stylings (boy’s room), and actress Amy Davidson (LA condo with baby and dog)
Working with the blogging community elevated Carpet One as a customer-focused organization to differentiate them in the highly competitive flooring industry. Take a look at one of their campaigns to benefit breast cancer research.