American Neurological Association
Case Study:
Leveraging the power of today’s influencers
Carpet One Floor & Home turned to MoJJo to reach bloggers and social media influencers. The goal was to promote select products via influencers and announce the co-op’s support of breast cancer research with a pink ribbon welcome mat program.
Media Coverage
Building Relationships
MoJJo developed relationships with bloggers who reached a variety of audiences, including parents, home décor aficionados and military families who helped spread the word of Carpet One’s corporate social responsibility and strong commitment to supporting breast cancer research.
Over a four year period, blogger posts and social shares have created goodwill among key influencers and generated 1.38 million engagement events with an estimated $553,000 in media value.
Tapping into Influencers
Influencers – bloggers, celebrities, and social media stars – can be an effective way to reach your audience, but you need to find the right influencers to support your brand. We know how to craft a message influencers will be happy to share and help you find the best influencers to share your message.
Influencer Media Kits
Mojjo created a digital information kit for each influencer to make it easy for them to post amazing content.
Developing Brand Advocates
Instead of just once and done, MoJJo works to build long-term brand advocates that will share your message for many years to come.
Engagement Events
Influencers
Dollars Media Value
Case Studies
Take a look at a few of our projects to learn more about how we've helped brands communicate with their target audiences.
American Neurological Association
As the AoR for the American Neurological Association, MoJJo arranged media interviews with members tapping their research and areas of expertise throughout the year, garnering a steady stream of media placements in some of the country’s most influential news outlets ranging from USA Today, Huff Post, HealthCentral, Medscape and many others.
Carpet One Floor & Home
Carpet One Floor & Home turned to MoJJo to reach bloggers and social media influencers. The goal was to promote select products via influencers and announce the co-op’s support of breast cancer research with a pink ribbon welcome mat program. MoJJo developed relationships with bloggers who reached a variety of audiences, including parents, home décor aficionados, and military families.
Guylian Chocolate
Guylian Chocolate was a client open to the possibilities of building something beautiful with “the right one.”
MoJJo helped forge a meaningful relationship for the holidays for this fine Belgian Chocolate brand with Avon Harpercollins books, because really, what goes better with chocolate than romance?
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