American Neurological Association
Finding the Perfect (Brand) Match
Guylian Chocolate was a client open to the possibilities of building something beautiful with “the right one”
MoJJo helped forge a meaningful relationship for the holidays for this fine Belgian Chocolate brand with Avon Harpercollins books, because really, what goes better with chocolate than romance?
The perfect partnership
We gave added boost to the brand with a holiday-themed Twitter Party that garnered almost 15 million impressions from 152 participants
Then, Guylian became a favorite at KissCons – book signings and reader/fan gatherings around the country, as this indulgent treat wound its way around the hearts of America’s most romantic readers, well past the holiday window
Guylian also participated in a joint promotion with Avon’s Passionflix channel, which brings to life their most-loved romances into made-for-TV movies
Brand Partnerships expand reach
The perfect brand partnership is mutually beneficial for all parties. Our work with Guylian created a partnership that made so much sense that there was never a question of why or how it would work. the brands complemented each other increasing awareness and engagement for both parties.
Social Media Activation
Tapping into social media is a great way to spread awareness but you need a great message first. We helped Guylian craft their message and offer, as well as coordinated a Twitter Party kick-off to generate excitement.
We helped get the Guylian name in front of a large audience by partnering with Avon Books and sharing Guylian’s indulgent treats with the Avon audience.
Social Media Impressions
Take a look at a few of our projects to learn more about how we've helped brands communicate with their target audiences.
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