American Neurological Association
Case Study:
Driving the conversation on issues of aging
JASA, (The Jewish Association Serving the Aging), is one of New York’s foremost agencies serving the needs of more than 43,000 seniors, but as one board member put it, “We are one of the city’s best-kept secrets.” MoJJo set out to change that.
Media Coverage
Local & National
Through a multi-tiered, local and national approach, MoJJo successfully and rightfully positioned the agency as an authority and key player on issues that impact New York’s older population.
Tapping the expertise of JASA’s legal team, social workers, caregivers, service providers and volunteers, MoJJo garnered multiple stories in New York’s key opinion-driving outlets and high profile national media, including an Associated Press story that garnered over 400 million impressions.
Elevating Our Clients
MoJJo’s work with JASA elevated the profile of the agency and given its leadership a voice on relevant issues that impact the seniors they serve, and supported its relationships with government and donor organizations.
Capturing High Profile Impressions
MoJJo worked closely with JASA to pull together a compelling story that captured the attention of local and national media outlets.
Communications Training
MoJJo also provides support to JASA via team webinars that focus on developing strong networking, presentation and panel participation skills.
Engagement Events
Influencers
Dollars Media Value
Case Studies
Take a look at a few of our projects to learn more about how we've helped brands communicate with their target audiences.
American Neurological Association
As the AoR for the American Neurological Association, MoJJo arranged media interviews with members tapping their research and areas of expertise throughout the year, garnering a steady stream of media placements in some of the country’s most influential news outlets ranging from USA Today, Huff Post, HealthCentral, Medscape and many others.
Carpet One Floor & Home
Carpet One Floor & Home turned to MoJJo to reach bloggers and social media influencers. The goal was to promote select products via influencers and announce the co-op’s support of breast cancer research with a pink ribbon welcome mat program. MoJJo developed relationships with bloggers who reached a variety of audiences, including parents, home décor aficionados, and military families.
Guylian Chocolate
Guylian Chocolate was a client open to the possibilities of building something beautiful with “the right one.”
MoJJo helped forge a meaningful relationship for the holidays for this fine Belgian Chocolate brand with Avon Harpercollins books, because really, what goes better with chocolate than romance?
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