NSITE A Vision for Talent
Case Study:
Demonstrating that “People with Disabilities” are not “disabled”
NSITE retained MoJJo in 2022 to help in their work supporting low vision and blind individuals achieve their career goals.
As a newly-established enterprise that offers training programs, job placement and career counseling for blind and low vision professionals, as well as provides services to help corporations achieve their DEIA goals, NSITE needed an array of marketing communications services that would get them in front of business’s HR and DEIA decision-makers, job talent, and government agencies providing training and rehabilitation services at the state level.
In addition, NSITE has experienced extraordinary growth this past year and now offers an ever-expanding roster of training programs for workers who are seeking to break into (or back into) jobs in IT, finance, and HR and was eager to share this information with the blind/low vision communities.
Media Coverage
Delivering Connections & More
With a communications strategy that encourages NSITE’s leadership team to share their passion for workplace equity, MoJJo has been successful in helping the organization:
– forge new influencer relationships,
– leverage the power of multiple social media platforms to make connections and drive engagement,
-create opportunities for the agency’s leadership team to address the challenges of DEIA goals in a 2023 post-COVID business environment, and
– demonstrate NSITE’s visionary solutions via local and national organizations and media outlets.
Connecting Team to Partners Online
New visitors and website users have increased by 58%, page views by 30%
Supporting Social Media Connections
Visitors to NSITE’s LinkedIn page increased by 66% and new followers grew by 42%.
Driving Thought Leadership Through Blogs & Newsletters
The new NSITEful LinkedIn Newsletter expanded the audience and amplified NSITE’s bi-weekly blog content.
In the first 6 months of NSITEful editions readership grew organically with over 220+ subscribers with curated content on DEIA topics.
New Users
Stories
Journalist Reach
Case Studies
Take a look at a few of our projects to learn more about how we've helped brands communicate with their target audiences.
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