National Association of Productivity & Organizing Professionals
Organizing Publicity in a Pandemic
When NAPO, The National Association of Productivity and Organizing Professionals wanted to spread the word about their annual January “GO – Get Organized and Productive” Month initiative, MoJJo recommended a two-pronged approach: focused January promotion messaging and a year-round media campaign.
Short and Long-Term Visibility
To reach short-term goals MoJJO first identified consumer perceptions around organizing and productivity to support the January promotion, and then, established individual members as experts in specific areas to offer year-round seasonal tips on the subject. We media trained select board members to serve as spokespersons and identified additional NAPO members to be our media ambassadors.
Elevating Our Clients
More than 4,100 stories appeared nationwide even as Covid-19 struck, effectively shutting down any in-person opportunities.
More 200 stories appeared even a year after the start of the campaign, and NAPO members are in the center of conversations about organizing and helping people stay productive, even under stay-at-home orders.
Training Internal Spokespeople
Like most organizations, NAPO had a wealth of experts in their organization. We turned them into spokespeople and ambassadors.
Aligning Messaging with the Environment
We shifted our outreach to focus on pandemic-related organizing and productivity where NAPO members provided a much-appreciated expert voice.
Take a look at a few of our projects to learn more about how we've helped brands communicate with their target audiences.
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